Effective messaging
Communications feel like my home base; the foundation for my career and the lens through which I begin any promotional project. Solid key messaging, audience analysis, thoughtful tone… in my opinion these make or break any effort to reach and influence people.
Media relations
Working with traditional media, from CBC Radio to CTV News, has been part of my entire career. Learn more about some of my best media campaigns and interviews.
Tactical planning
Development of a strong tactical plan – the perfect marketing and communications mix to achieve results – is an art form I have mastered.
Publications
From the Sweetwater Harvest Festival guest map, to the Georgian College acceptance package, to the United Way annual report, I’ve managed the creation of dozens of print pieces.
Internal communications
From intranet articles to all-staff meetings, I’ve led and contributed to a wide variety of organizational messaging and culture-building efforts.
Strategic planning
At Georgian, I led a large inter-departmental project to strategically manage applicant communication to facilitate conversion. At Huronia Historical Parks, I use data to better direct ad dollars.
Other duties as assigned
A great many other tactics, from presidential messages to municipal delegations, have been part of my body of work.
Mikaela Lefaive 