Hi, I’m Mikaela!
Welcome to my online portfolio, where you’ll find work samples from my 15+ years of experience in marketing and communications. I’m glad you’re here!
Work experience
Huronia Historical Parks
I manage all paid and unpaid digital promotion for Sainte-Marie among the Hurons, Discovery Harbour, and Nancy Island Historic Site in French and English, including eight websites, 18 social media feeds, email marketing, online advertising, and more.
Georgian College
My main responsibilities at Georgian were content planning, project management, and student communications. I championed helpful, user-centered blog posts and email strategies and developed key publications like the program guide.
United Way Greater Toronto
At United Way, I managed all internal communications, gathered and shared poignant client stories to facilitate fundraising, supported events like the CN Tower Climb, and helped with media relations. I also created key tools like this annual report.
Kids Help Phone
As the only staff representative most of Central Ontario, I did it all. I planned events (like this walkathon). I secured sponsors. I managed and recruited dozens of volunteers. I gave speeches and deputations, and so much more.
References
“Strategic thinker who understands the big picture”
She has become one of the leaders on the communications team — a strategic thinker who understands the big picture and isn’t afraid to tackle the tough issues and challenges to move things forward.
Sharon Burkhart,
Associate Director of Communications,
Georgian College
“One of our organization’s most capable relationship builders”
During her time at United
Way, she earned a reputation as one of our organization’s most capable
relationship builders. Mikaela actively works to anticipate the needs of
stakeholders, both internal and external, and prides herself on delivering the
best in customer service.
Glenn Ewald
Director, Communications
United Way Toronto
“Great motivator and supporter”
Mikaela worked closely with volunteers to ensure they had the tools and were adequately trained to perform their tasks to the best of their abilities. She was a great supporter and motivator of her volunteer teams, available and accessible. Her patience with volunteers and eagerness to ensure their success enabled her to be very successful in the organization.
Clare Wittmann,
Manager, Chapter Development,
Kids Help Phone
Education
Humber College
Graduate Certificate, Public Relations
Toronto, 2008 – Honours
Member of the student committee executive team. Co-chair of the CPRS Achieving Communications Excellent Awards, and more.
York University
Bachelor of Arts, Specialized Anthropology Major
Toronto, 2007 – Magna Cum Laude
Anthropology student award recipient. Prolific volunteer including call taker for the Sexual Assault Survivor Support Line.
École secondaire Le Caron
Diplôme d’études secondaires de l’Ontario
Penetanguishene, 2003 – Class valedictorian
Graduated top five in my class. Active member of the band, yearbook club, good deeds club, and more.
Recent courses:
Web Content Accessibility, LearnON; Graphic Design 101, Georgian College; Indigenous Cultural Safety Training, San’yas Institute; LGBTQ 101, Gilbert Centre; KAIROS Blanket Exercise, Metis Nation of Ontario; CASL Dos and Don’ts, Canadian Marketing Association; Content marketing, Canadian Marketing Association; Effective email marketing, Canadian Marketing Association; Introduction to Adobe InDesign, OCAD; Diversity and inclusion, Fusion; Authentic Leadership, Fusion
Want to learn more?
Mikaela Lefaive 