Advertising that delivers
Digital advertising is a new passion of mine. I enjoy creating thoughtful and concise advertising creative, from copy to graphics, that gets to the heart of our messaging.
Social ads
Advertising through Meta has been incredibly effective for Huronia Historical Parks and I create all of the text and graphics for these boosted posts.
Search engine ads
Google search and display ads have driven a great deal of traffic to Huronia Historical Parks websites and I enjoy adjusting keywords and description texts to improve performance.
Digital ads
I’m pushing Huronia Historical Parks to try new channels in digital advertising, including TripAdvisor. This year, we’re launching the “Escape to the 1600s” series, and I’m excited to see how it will perform.
I have created graphics and content for tourism guidebooks, field trip guides, coupons and much more. It’s been great to stretch my creative wings.
Radio
I’ve enjoyed writing PSAs and radio spots since my first co-op. It’s always a fun challenge to find just the right words to draw attention to a product or event.
Out of home
Billboard and large signage are new to my portfolio. Some of my favourite projects have been roadsite signing in north simcoe county, and digital billboards on highway 400.
Mikaela Lefaive 