Georgian College acceptance package

This vital document is used to let about 30,000 applicants know they’ve been accepted and — more crucially — to convince them to choose Georgian. It contained only text before I asked to take over its development. I worked closely with admissions and a graphic designer to create these two most recent iterations.

In addition to the actual booklets, I’ve managed: social media contests, landing pages, envelopes, event promo stickers, and of course the actual letters offering people admission.

Georgian College program guide

This sales document is shared with approximately 55,000 prospective students every year, to convince them to apply. Like the acceptance package, it was rather heavy on the academic language when I got my hands on it. This piece is a massive and complex project, with lots of data coming from the office of the registrar and plenty of room for error. I am proud to have led the team that created these two iterations of it.

In addition the printed piece, this project involves a host of tactics to promote the digital copy of the guide, from social media posts to news releases. Here are just a few elements of that communications plan.

United Way Toronto’s annual report to the community

This non-profit’s annual report was a vital donor stewardship and accountability piece. I managed it for two years, working hard to develop short and impactful stories as well as find key data points to demonstrate the organization’s impact in the community.

I also developed content for the publication’s landing page, including this interactive map of funded agencies, for which data collection was a big undertaking. Donors found it useful, and a version of it is still in use today.

And much more

Here’s a small collection of some of the other publications I’ve supported or been responsible for, over the years.