Writing

Perhaps my greatest strength is developing inspiring stories, practical how-tos, and helpful listicles. At Georgian, I post this content everywhere: social media, the homepage, the staff intranet, print publications, and email newsletters.

I’ve developed more than 200 alumni and student testimonials since starting at Georgian. Here are some of my recent favourite.

In 2018 and 2019, I led my team’s efforts to develop more shareable, digestable, user-centered content. These pieces written for (and with) subject matter experts, each posted at strategic times, all performed well.

I think infographics are powerful tools that make complex information easier to understand. I can’t take credit for designing these pieces, but I came up with their concepts, wrote the content, and managed approval processes.

At United Way, stories were most often told through media coverage. Our partnership with the Toronto Star meant that there was a constant need for content. I built contacts with our member agencies to find client stories. I also wrote blog posts on behalf of the organization’s President and CEO, Susan McIsaac. Here are two that did well.

Videos

I’ve provided content leadership for dozens of videos. I’ve delved for good stories, coordinated shoots, worked with video production teams, and coached video subjects. Here are my three favourite videos from Georgian.

At United Way, my goal was to get people to donate, while shedding light on the root causes of social challenges in Toronto. Here are videos that exemplify that work.

Even in my volunteer work, I’ve supported the creation of videos. I partnered with Tourism Simcoe to line up this shoot at Festival du loup.

Email marketing

I’m so passionate about email, I created Georgian’s monthly newsletters for prospective students and influencers. I also pushed hard for a new Customer Relationship Management (CRM) system to help the college improve personalization and results using data. Through Georgian emails, I promote events, share interesting stories, and issue important reminders. My click through rate is almost always well above the sector average. I never waste my readers’ time. Here are some of my favourite success stories.

Social media

All of the Georgian content I create is reused across social media channels. Here are some examples of my content in action on Georgian feeds.

At Georgian, I often develop communications plans (like this FIRST Robotics social media plan) to promote specific college events and initiatives. Here are two examples of that.

Because I enjoy social media a bit too much, I’ve also made it a big part of my volunteer work. I started and maintained feeds behalf of Festival du Loup and Cantores Celestes.

I also post ridiculous amounts of content about my children on my personal feeds. If you ever want to learn everything about my home life, and my transition from Toronto back to Simcoe County, just read my blog.